ENERGY DRINKS ARE NOT ABOUT THE WAIT AND SEE  – THEY ARE ABOUT BOOSTING OUR HERE AND NOW.  NOT ONLY AT PARTIES OR THE WEEKEND, BUT FOR EVERYDAY LIFE. THE VISUAL STRATEGY: THERE ISN'T ONLY EXTREME SPORT – THERE IS ALSO EXTREME TYPE. SHORT TRUE CLAIMS AND WORDS REFLECTING THE PRODUCT'S FEATURES – VISUALLY EXTREME PROCESSED. THE APPROACH WAS TO CREATE A RADICAL AND BRAVE LOOK BEEING COMPLETELY HONEST, TELLING NO LIES.

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